Banks and other financial institutions are usually seen as ‘cool and distant’. A webinar changes this perspective: the company’s people are in the picture and participants can ask questions. A great way to increase trust and transparency.
The products and services of financial institutions are often complicated for the outside world. Think of investments or mortgages. Potential customers live with all kinds of questions that take time to answer. When an expert explains how it works in a clear way, this can help customers to make the right choice. A webinar is an ideal tool for this, because it provides live interaction: participants receive immediate answers to their questions.
The opportunities of webinars for financial services
Give the bank a face
A webinar helps to give the financial institution a more personal face. Instead of a distant institution, the company is represented by a person to whom you can directly ask questions. This increases the trust, transparency and level of knowledge of participants. Webinars are therefore a strong marketing tool in a market in which customers have a lot of choice and can easily switch to another party.
More insight into your customer
An additional advantage of a webinar is that it generates data. What choices do people make and what is their personal situation? For example, is someone a pensioner or a starter in the housing market? It is information that you can gather with a poll. You can then send personal offers that match the situation of a customer. For example, a pensioner no longer receives an e-mail about how to arrange his pension. This will only help your client. The webinar thus offers valuable customer insights and profiles.