Frequently asked questions

What interaction does a webinar produce? What is the role of a moderator? And what exactly is the difference between full service and self service?
In this knowledge base you will learn everything there is to know about webinars.

General

Online Seminar in general

Online Seminar has been a front runner in the webinar industry for well over 13 years. In these 13 years we have created the very best webinar platform around. We help and assist our clients in setting up amazing webinars on our proprietary technology. We do this in many different ways, from full productions of hybrid events, to small and intimate studio settings and always with the help of our creative team. We can offer this level of service and input to all corners of the world within our Enterprise solution. And we are ready to light it up for you! And in addition to our Enterprise solution you can also use our Self Service platform. So you can engage with your audience from anywhere in the world.

What is our Self Service, SaaS solution ?

The Online Seminar Self Service tool is a SaaS solution. We offer you the possibility to use our newly developed proprietary Software as a Service webinar platform.

This means you can do everything yourself. Set up your account, set a date for your webinar, invite your audience, create your fully interactive webinar (add slides, polls and other CTA’s to keep engagement high and get the rich data flowing) broadcast and answer all questions with the live chat.

What is a webinar?

A webinar is an interactive live seminar broadcast online. During the broadcast there are several functionalities that allow you to talk to your target group: a live chat to ask questions, stimulating call-to-action buttons, and a survey and poll questions to gauge the opinion of your viewers. Finally, with the test function you automatically get insight into the level of knowledge of your viewers.

What is the difference between a webinar and a webcast?

A webcast is a live stream of an event, for example a live press conference. A webinar is an interactive, data-driven online broadcast. So the big difference is the interaction that is possible in a webinar: participants can react and participate.

What are the applications of webinars?

A webinar can be used for many purposes:

  • in- and external communication
  • marketing / lead generation
  • thought leadership
  • training / e-learning
  • product presentations

Can I design a webinar in my own corporate identity?

Definitely, in our Enterprise solution this is possible. We create a personal webinar environment for your company, completely in your own corporate identity. This is the page where participants end up when they want to sign up for the webinar. During the webinar there is also plenty of opportunity to reflect the corporate identity, for example within the presentation and in the studio displays.

In our Self Service SaaS solution this is currently not possible!

How secure is the webinar platform?

The platform is extremely safe. We are at the forefront of our industry when it comes to security. We are therefore ISO 27001-certified. Every year an audit takes place to test whether our protocols are compliant and whether our systems are still secure. We have our datacenters. We keep data processing in our own hands – we do not outsource this to a third party.

Why should I use Online Seminar and not Zoom or Teams?

Zoom and Teams are foremost tools that you use for meetings. And a meeting is general a format where people how attend want to share their voice with the other attendees. Important in a meeting is that you can see and directly interact with the other person in the meeting. So you can share ideas and discuss progress. These tools are ideal to have conversations and discussions.

A webinar is a whole different animal. A webinar is used when you need a format to present a story which is interactive, when the presenter needs it to be interactive. In a format like this you don’t want to stare at black boxes or bored faces in your screen, as you will if you use a meeting tool like Zoom or Teams. And of course the fact that you can generate first party dat with a webinar. See how watches and how they interact with your polls, survey’s and other call to actions.

Besides this the importance of the story you want to tell is great enough that people who could not join want to watch it later as an interactive on demand.

Gentlemen at the desk of Studio Amsterdam | Headquarters Online Seminar
Man is watching a webinar from home

Planning and promotion

What is the best time for a webinar?

The time depends entirely on your target audience and the type of webinar. For example, are there many men in the target audience? Then it’s not convenient to plan the webinar at the same time as a Champions League game. Does your target audience usually work part-time? If so, don’t plan the webinar on Wednesdays or Fridays. In general, we see that Tuesdays and Thursdays are preferred by many people. Monday is often the start of the week, and less people are present on Wednesdays and Fridays.

How do I send invitations to my target group?

For now you can use the share ink generate when a webinar time and date has been set. In the tool you can find the share link in the menu at the share button. Copy the link and share the invite with your desired audience.

Can I also send reminders in the run-up to the broadcast?

For now you can do this yourself. You can see who has accepted the invite and registered for your webinar. If you miss people form your mailing list or other, you can send out the invite as often as you want.

However this proces will become much easier when we will launch our email tool.

What is the importance of a dry run?

A dry run, or dress rehearsal, is always wise: whether you are giving a webinar for the first time or for the tenth time. If you’re doing it for the first time, it’s nice to run through the program. Is it for the tenth time? Then it’s also good to make arrangements in advance, for example when you switch to different items during the program.

Which channels can I use to promote my webinar?

This depends on the target audience. We always advise to use as many channels as possible and to repeat the message sufficiently. Think of newsletters, your own website, social media or (paid) display and link building campaigns.

Woman watching webinar on a laptop

The live webinar

What does a viewer need to follow the webinar?

A working internet connection and a browser are sufficient. Whether that browser is on a tablet, PC or phone – the platform works on any device, so participants can watch the webinar from anywhere in the world.

In what ways can I interact with viewers?

During the webinar you can interact in different ways:

How do I gauge the opinion of viewers?

You can ask viewers to respond in different ways: think of polls and surveys. You can set them up yourself.

What is the role of a moderator?

The live chat is an excellent feature, however if you do the presentation, it scan be difficult to focus on 2 things at once. That is why we suggest you use moderator

By moderator we mean the person who answers the questions in the chat. The moderators answers the questions on their own or forward them to the presenter in the studio. The moderator can work from home and does not need to be present in the studio. The moderator is always someone from your own organization.

Can I get a guest speaker?

Yes this will be possible in the near future.

What is desktopsharing?

During desktop sharing, the speaker in the studio shares his computer screen with the participants. The speaker is still visible in the picture. Desktop sharing can be useful, for example, when the speaker wants to show how he goes through an exact number of steps in a complex digital process.

Woman working on a laptop
Flowers are given to client by webinar host

After the broadcast

What is an on-demand webinar?

After the live webinar it is still possible to watch the broadcast. We call this “on demand”. Viewers can use the original webinar link. All interactive functionalities will still work within the on demand broadcast. This means that participants can fill in poll questions and even respond via the chat. The question is then passed on to the organization. This way you continue to collect valuable data.

How is the webinar evaluated?

Immediately after the webinar, participants receive a survey to give their opinion on how they experienced it. These results in combination with other data such as the number of viewers and viewing time will be discussed with you after the broadcast. You will also receive a valuable report.

What kind of reporting do I get?

The report contains all data from before, during and after the broadcast. Think of the number of invited participants, the number of viewers, the viewing time and the appreciation of the webinar. You can export the report to PDF and Excel. It is also possible to use a plug-in to link it to, for example, your organization’s CRM system.

What kind of follow-up is possible?

You can approach participants in many different ways:

  • With a thank-you email
  • With an on demand link for people who signed up but didn’t watch
  • By contacting people who have responded to a call to action
  • By returning to a question that didn’t get answered during the broadcast. In addition, the results of polls and surveys are a good source for topics of upcoming webinars.