Frequently asked questions
Online Seminar has been a front runner in the webinar domain for well over 13 years. In these 13 years we have created the very best webinar platform around. We help and assist our clients in setting up amazing webinars on our proprietary technology. We do this in many different ways, from full productions of hybrid events, to small and intimate studio settings and always with the help of our creative team. We can offer this level of service and input to all corners of the world within our Enterprise solution. And we are ready to light it up for you!
The Online Seminar Self Service tool is a SaaS solution. We offer you the possibility to use our newly developed proprietary Software as a Service webinar platform.
This means you can do everything yourself. Set up your account, set a date for your webinar, invite your audience, create your fully interactive webinar (add slides, polls and other CTA’s to keep engagement high and get the rich data flowing) broadcast and answer all questions with the live chat.
A webinar is an interactive live seminar broadcast online. During the broadcast there are several functionalities that allow you to talk to your target group: a live chat to ask questions, stimulating call-to-action buttons, and a survey and poll questions to gauge the opinion of your viewers. Finally, with the test function you automatically get insight into the level of knowledge of your viewers.
A webcast is a live stream of an event, for example a live press conference. A webinar is an interactive, data-driven online broadcast. So the big difference is the interaction that is possible in a webinar: participants can react and participate.
A webinar can be used for many purposes:
- in- and external communication, such as a general meeting of stakeholder s.
- marketing / lead generation
- thought leadership
- training / e-learning
- product presentations
- hybrid events, where people are physically present at the event
Definitely, in our Enterprise solution this is possible. We create a personal webinar environment for your company, completely in your own corporate identity. This is the page where participants end up when they want to sign up for the webinar. During the webinar there is also plenty of opportunity to reflect the corporate identity, for example within the presentation and in the studio displays.
In our Self Service SaaS solution this is currently not possible!
The platform is extremely safe. We are at the forefront of our industry when it comes to security. We are therefore ISO 27001-certified. Every year an audit takes place to test whether our protocols are compliant and whether our systems are still secure. We have our datacenters. We keep data processing in our own hands – we do not outsource this to a third party.
Zoom and Teams are foremost tools that you use for meetings. And a meeting is general a format where people how attend want to share their voice with the other attendees. Important in a meeting is that you can see and directly interact with the other person in the meeting. So you can share ideas and discuss progress. These tools are ideal to have conversations and discussions.
A webinar is a whole different animal. A webinar is used when you need a format to present a story which is interactive, when the presenter needs it to be interactive. In a format like this you don’t want to stare at black boxes or bored faces in your screen, as you will if you use a meeting tool like Zoom or Teams.
Besides this the importance of the story you want to tell is great enough that people who could not join want to watch it later as an interactive on demand.
Planning and promotion
We set up your personal webinar environment in advance, which participants can use to sign up. For this we need the company logo and the description of the webinar. In addition, we need the presentation plus the poll and survey questions you want to ask. You will receive a practical digital form to deliver all materials beforehand.
The time depends entirely on your target audience and the type of webinar. For example, are there many men in the target audience? Then it’s not convenient to plan the webinar at the same time as a Champions League game. Does your target audience usually work part-time? If so, don’t plan the webinar on Wednesdays or Fridays. In general, we see that Tuesdays and Thursdays are preferred by many people. Monday is often the start of the week, and less people are present on Wednesdays and Fridays.
You will receive a link to the registration page. You can then send the link to your target audience, for example via social media, a newsletter or intranet. So the participants can sign up themselves.
Of course, and our system provides an automatic e-mail service. You only need to set it up once. Participants will receive a confirmation of participation, a reminder just before the broadcast and a thank you email afterwards. When participants have entered their phone number, they will also receive a text message right before the broadcast.
A dry run, or dress rehearsal, is always wise: whether you are giving a webinar for the first time or for the tenth time. If you’re doing it for the first time, it’s nice to run through the program. Is it for the tenth time? Then it’s also good to make arrangements in advance, for example when you switch to different items during the program.
This depends on the target audience. We always advise to use as many channels as possible and to repeat the message sufficiently. Think of newsletters, your own website, social media or (paid) display and link building campaigns. We do advise against old school postal mail. We see that the response is very low.
The live webinar
A working internet connection and a browser are sufficient. Whether that browser is on a tablet, PC or phone – the platform works on any device, so participants can watch the webinar from anywhere in the world.
You can ask viewers to respond in different ways: think of polls and surveys. You can set them up yourself. Our account managers will advise you on how often you use them during the broadcast and how to interpret the results.
With us, moderator does not mean ‘the presenter’. By moderator we mean the person who answers the questions in the chat. The moderators answers the questions on their own or forward them to the presenter in the studio. The moderator can work from home and does not need to be present in the studio. The moderator is always someone from your own organization. At Online Seminar we make sure one of our own technical moderators is present, in case of technical questions.
You and your team will be welcomed by your own host or hostess. He or she will take care of you in every way. The host also guides the moderator, who will answer participants’ questions via the chat. One hour in advance, the speakers hold a dry run with the director. At the same time, the moderators responsible for the chat also receive an explanation from our technical moderators. Immediately after the broadcast, the director and your team will evaluate the webinar.
Definitely. Through our virtual studio, the guest speaker can also participate from another location. We then create a connection and show the speaker on the screen. This creates a very natural looking situation. The guest speaker can of course also come to the studio. Moreover, we have a pool of professional speakers who can take your broadcast to an even higher level.
During desktop sharing, the speaker in the studio shares his computer screen with the participants. The speaker is still visible in the picture. Desktop sharing can be useful, for example, when the speaker wants to show how he goes through an exact number of steps in a complex digital process.