Tip 2: setting your succes goal for a webinar
With our knowledge and experience, we can help you make your webinars even better. In our studios, webinars are organized daily. Webinars from various industries, each having their own customers. What is needed to make the best of your webinar? What are the success factors and what pitfalls should you really try to avoid? You can learn it here, from our team of webinar experts.
Toby Top Tip
This week a tip by our account manager Toby, who is dealing with the nonprofit industry, about how to set goals for a successful webinar. For clients in the nonprofit industry sharing knowledge is one of the most important and most widely used applications. Members of these different organizations see webinars as added value to the membership and it shows the members that innovation takes place.
In the previous tip, Fleur has indicated how to obtain sufficient registrations for your webinar. When participants have signed up, it is important that relevant and interesting information will be shared with them.
It is very crucial to determine in advance what the goal for your webinar is. In other words, what do you want to achieve with this webinar? This can be for example:
- to activate
- to educate
- to inform
- to demonstrate
When the goal is clear, you are well advised to customize your presentation to the set goal. Follow us for tips on composing your presentation. Everything in your preparation will have to make sure that the ultimate goal is achieved.
Once the goal is determined, it is wise to get insight when the webinar will be "successful" for you, your department or company. In determining this, it is necessary to keep in mind the previously established goal. Only aiming at achieving a certain number of participants in your webinar is not an effective proxy for the degree of success, according to Toby. It does not say anything about how the information shared in the webinar is experienced; whether the participants actually have learned something or if they were activated to respond to a pre-determined action.
OnlineSeminar offers the opportunity to gain insight into numerous results through various reports at webinar level and/or participant level.
Other webinar tips from OnlineSeminar!
Tip 1: How to find participants for your webinar
Tip 2: How to set goals for a successful webinar
Tip 3: What is the best day and time for a webinar
Tip 4: Which presentation tools you can use best!
Tip 5: Use the on-demand of your webinar and collect more data!
Tip 6: The importance of data collection during a webinar
Tip 7: What are the benefits of a webinar license?
Tip 8: Use a professional webinar presenter
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