Tip 9: the importance of moderators during webinars

With our knowledge and experience, we can help you make your webinars even better. In our studios, webinars are organized daily. Webinars from various industries, each having their own customers. What is needed to make the best of your webinar? What are the success factors and what pitfalls should you really try to avoid? You can learn it here, from our team of webinar experts.

Tip from Rob
This time a new tip from Rob, account manager for the industrial and automotive industry, among other things, about the importance of moderators.

During a webinar, all eyes are on the presenter and his presentation. In the run-up to the webinar, the presentation is prepared down to the last detail and the presenter has practiced. But the presenter is not the only one who ensures a successful online seminar. Moderators are indispensable in this. But what exactly is a moderator and what is their role?

What is a moderator?
A moderator at OnlineSeminar is someone, an employee or expert of the organiser, who ensures that all questions received via the chat function are answered, during the online presentation.

These can be questions of a technical nature, but usually they are substantive questions or reactions from participants. Questions of a technical nature are always answered by the OnlineSeminar Production team. All other questions are for the webinar organiser. It is therefore important that there are employees of your organisation who have knowledge of the subject spoken in the studio.

Once the webinar is live, the interactive nature of webinars gives the participant the opportunity to respond to what is being presented, by means of answering polls, clicking on call-to-actions and asking questions.

What does a moderator do?moderators and production team
The questions that come in through the chat function end up with the moderators but can be very diverse and do not always match the story that the presenter wants to convey. An important task for the moderator is reserved for this.

The moderator answers all substantive questions during the live broadcast
You do not want to leave questions unanswered, but not everything is suitable for forwarding to the presenter. It is therefore important to have subject-specific knowledge as a moderator.

The moderator determines which questions can be forwarded to the presenter and takes into account the following factors:

  • What questions contribute to the message? (selects and filters)
  • Can the presenter answer this question immediately? (edits)
  • What is important to the participants what is not included in the presentation? (edits)

Involvement of participants is important. Certainly with a webinar whose main goal is lead generation it is essential to help the questioners and to activate them to click on call-to-action buttons.

Moderator training
OnlineSeminar offers a moderator training to fully prepare the moderators for a webinar. What kind of questions can one expect, one receives tips & tricks, and gets explanation about how the OnlineSeminar tool works for moderators.

Do you want to know about the importance of moderators or follow a moderators training? Then contact us.

Other webinar tips from OnlineSeminar!

Tip 1: How to find participants for your webinar
Tip 2: How to set goals for a successful webinar
Tip 3: What is the best day and time for a webinar
Tip 4: Which presentation tools you can use best!
Tip 5: Use the on-demand of your webinar and collect more data! 
Tip 6: The importance of data collection during a webinar
Tip 7: What are the benefits of a webinar license? 
Tip 8: Use a professional webinar presenter