For a webinar an hour is the standard, shall we do it differently?
The internet is constantly evolving and giving us new ways to study, socialize, and make money. Webinars are a great way to share your expertise with others some of who may not be able to come see you speak in person. If you’re wondering how long your webinar should be, read this article and find out what your options are!
The Length of Your Webinar
How long you make your webinar is important because it directly impacts how engaged your audience will be. If your webinar is too short, people will feel like they haven’t gotten their money’s worth. On the other hand, if your webinar is too long, people will get bored and start tuning out. So how can you find the happy medium? The typical length of a webinar is anywhere from 45 minutes to 1 hour.
This ensures that people have enough time to hear everything you have to say without getting antsy. Of course, there are always exceptions to the rule. If you have a particularly engaging topic or guest speaker, you may be able to go over an hour without losing people’s attention. Ultimately, it’s up to you to decide how long your webinar should be. Just make sure that you don’t try to cram too much into a short time frame or drag things out longer than necessary. Find a balance and stick to it!
Pros and Cons to Doing a 1 Hour Webinar or 2 Webinars for 30 Min
When it comes to webinars, there is no one-size-fits-all answer. The length of your webinar will depend on a variety of factors, including the topic, the format, and the audience. That being said, there are some general guidelines you can follow when deciding how long to make your webinar. In general, a 1-hour webinar or 2 30-minute webinars is a good length. This gives you enough time to cover the material without dragging on too long.
Of course, there are pros and cons to doing a 1-hour webinar or 2 30-minute webinars. let’s take a look at some of them:
The Pros for an hour webinar:
You have more time to cover the material in depth.
People are used to 1 hour meetings/ sessions.
Only one invitation to be send and one date to be set.
Cons for an hour long webinar:
To have an hour long engaging webinar can be pretty challenging.
Will attendees be engaged and interact until the end.
The Pros for 2 webinars of 30 minutes:
This format is less likely to cause viewer fatigue than a longer webinar.
It is shorter do people are more likely to stick to the end and interact.
In the you have 2 contact moments with your viewers.
The Cons for 2 webinars of 30 minutes:
People have to schedule 2 moments instead of 1.
If the first webinar wasn’t great will they return for the second part?
Webinars are a fantastic way to engage with your audience and promote your product or service. But how long should you make your webinar for? As we already discussed earlier on, the answer depends on a few factors, such as the topic of your webinar, the amount of content you need to cover, and the attention span of your audience. If you’re covering a complex topic, you’ll need more time to delve into the details. On the other hand, if you’re doing a quick overview of a simpler topic, you can probably keep it shorter.
Or you can plan a webinar series covering multi topics. Specially when these topics all related with each other it might be interesting to do this in short knowledge driven bursts. It’s also important to consider your audience’s attention span. If they’re likely to tune out after an hour, then it’s probably not worth making your webinar any longer than that. In general, most webinars should be around 60 minutes long. This gives you enough time to cover the material without overwhelming your audience. Of course, there are always exceptions to the rule. If you have a particularly engaging speaker or an interactive format, you might be able to go longer. Or if you’re doing a demonstration that requires more time, like a software tutorial, then an hour might not be enough.
The bottom line is that there’s no one-size-fits-all answer to this question. The best way to find out in the end is to start! It all depends on the specifics of your situation. So take some time to think about what will work best for you and your audience before deciding on a length for your next webinar.