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Webinars are a great way to share your message with your audience. But don’t be mistaken: the data you get from webinars are just as important. If not more important.

Importance of data collection

A webinar can be a very efficient and accessible way to reach your target audience. And collecting information about participants from your webinar is just as important as getting your message across. You kill two birds with one stone, as it were: by using the right functionalities, you involve webinar participants and gather information about them at the same time.

Make informed decisions

Data = knowledge. Deriving good and clean data from your webinars means that you’re setting yourself up for evidence based decision making. The more data you have at your disposal from your target audience, the better position you’ll be in to make good decisions and take advantage of new opportunities. Without solid data, you’re much more likely to make mistakes and reach incorrect conclusions which can lead to wasted resources.

Back up your arguments

Utilizing data from webinars will help present a strong argument for change. Suggesting change can be challenging because it is less likely that everyone in the organization will agree. If you have the backing of sound data on your side, you’ll be in a much better position to push your ideas forward.

Be strategic in your approach

Data insights from webinars increases efficiency. One importance of data collection is that it increases efficiency while helping to eliminate doubt. Understanding which webinar topics resonate with your audience helps you to prioritize your areas of growth and help you to move forward.

What data does Online Seminar’s webinar platform collect?

All webinar data is registered by our self service webinar platform. This means that you have a ton of relevant information available right after you have finished the webinar. data collection does not stop at the live webinar. The on demand version of your webinar also collects data. Available data like:

  • data about participants
  • viewing time of the webinar
  • answers to poll and survey questions
  • an overview of the entire chat history

What can you do with all these data?

Data is of no use to you if you don’t get any insights from it. So what can you do with the obtained data? Data from webinars can be used to further optimize webinars. What kind of questions did you get a lot of response to? How long were the webinar participants engaged and when did they watch the webinar? In real time or on demand?

In addition, you get to know your audience better and better. You will be able to tailor future marketing activities even better to the needs of the target group. It is therefore important to analyze the data properly in order to understand what the viewers want to tell you.

BONUS TIP: create an API connection

The most convenient thing to do is to add the data from the webinar directly to your own systems. For example, potential leads. Or in the case of e-learning: the results of tests. 

Fortunately, it is possible to have the collected data run directly through to your own database. This requires a so-called API connection (Application Programming Interface). An API makes it possible for data to be exchanged between your system and the webinar platform in a completely secure manner.

By making such a connection between the webinar platform and, for example, your Marketing Automation tool or CRM, you save yourself a lot of time. What’s more, you take a lot of work out of the hands of the marketing department or the sales team. If you know all this there should not be any holding back in organizing a webinar yourself. So create your account in the Online Seminar Self Service Platform and go for it!