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Webinars are an effective way to connect with your audience and share your message, but the data collected from these events is just as important. With the right tools and strategies, you can gather valuable information about your participants and use it to make informed decisions, back up your arguments, and be more strategic in your approach.

The importance of webinar analytics: understanding and utilizing data collection

Collecting data from your webinars is just as important as delivering your message. By using the right functionalities, you can involve your participants and gather information about them at the same time. This data can then be used to make better decisions, back up your arguments, and increase efficiency.

Make informed decisions

Data is knowledge, and the more data you have about your target audience, the better position you’ll be in to make good decisions and take advantage of new opportunities. Without solid data, you’re much more likely to make mistakes and reach incorrect conclusions, which can lead to wasted resources.

Back up your arguments

Utilizing data from webinars will help present a strong argument for change. If you have the backing of sound data on your side, you’ll be in a much better position to push your ideas forward.

Be strategic in your approach

Data insights from webinars increases efficiency. Understanding which webinar topics resonate with your audience helps you to prioritize your areas of growth and move forward more effectively.

What data does Online Seminar’s webinar platform collect?

OnlineSeminar’s self-service webinar platform collects all webinar data, providing you with a wealth of relevant information right after the event. This data includes information about participants, viewing times, poll and survey answers, and an overview of the entire chat history.

What can you do with all these data?

Data is only valuable if you can gain insights from it. The data collected from webinars can be used to optimize future events, understand your audience better, and tailor future marketing activities to their needs.

BONUS TIP: create an API connection

The most convenient thing to do is to add the data from the webinar directly to your own systems. For example, potential leads. Or in the case of e-learning: the results of tests. 

Fortunately, it is possible to have the collected data run directly through to your own database. This requires a so-called API connection (Application Programming Interface). An API makes it possible for data to be exchanged between your system and the webinar platform in a completely secure manner.

By making such a connection between the webinar platform and, for example, your Marketing Automation tool or CRM, you save yourself a lot of time. What’s more, you take a lot of work out of the hands of the marketing department or the sales team. If you know all this there should not be any holding back in organizing a webinar yourself. So create your account in the Online Seminar Self Service Platform and go for it!