As an organizer of webinars your ambition is to have as many webinar participants as possible during the actual broadcast. You have prepared your upcoming webinar event and now it’s time to get those participants joining you for the webinar. But what is the best day and time to organize your webinar to make sure you get the highest attendance possible?
Based on our years of experience with organizing webinars, Online Seminar advises you to take the following guidelines into consideration regarding the best time and day for organizing a webinar.
Avoid public holidays and industry events
It seems obvious to avoid public holidays when hosting a webinar but we can not stress enough to make sure your webinar is not coincidentally organized on a bank holiday or any other festive day in the country of your target audiences. Sure, people can watch a webinar at a later stage, but you’ll prefer to have as many live viewers as possible.
There are other dependencies, such as offline industry events which target the same audience. Big chance your target audience won’t be able to join your webinar as they are planning to attend the offline event. So make sure you’ll have all major events in your industry at hand when you are planning to host a webinar.
Best day and time for scheduling a webinar
For the business market, Tuesdays and Thursdays are often the most favorable days for a live webinar. Part-time employees are often working during these days. In addition, there are generally fewer meetings on these days, which means more participants for the live presentation.
The best time is in the morning around 10H or in the afternoon at 17H. In other words, at the beginning or the end of the working day. These hours are the best as employees often have some time available and it doesn’t break their day too much. The lunch break can also be a good time.
For consumers, Tuesday and Thursday are the best days for a live webinar, but then should aim for the evening hours.
Most people have finished dinner around 20H. They can watch online presentations or workshops. Or organize the webinar on working days around noon, so viewers can combine their lunch break with a webinar.
Scheduling a series of webinars
Does your organization choose to broadcast a series of webinars? Then it’s advisable to do it on the same day and time each time. If you broadcast them every week, month or quarter at a fixed time, the number of webinar participants will increase. Webinars then become a fixed part of their schedule.
Organize breaking news webinar
Webinars are sometimes used as a means of ad hoc communication. For example, some financial firms broadcast ‘breaking news’ webinars about unexpected developments in the financial markets. At such times, attendees want to be ensured and put in the know of, for example, any changes in the bank’s investment policy. With a breaking news webinar, a bank shows its authority and the consumer gains insights and confidence in return.
There is no specific best time and day to host a webinar. Much depends on the industry you’re working in, if you target business people or consumers although we have the best experiences when organizing webinars weekdays on Tuesday or Thursday. But make sure you experiment with what works for you and your audience. You can even survey the wishes at the end of a webinar. Ask attendees what day and time prefer to attend webinars
Another aspect is to inform your target audience in a timely manner when the webinars will take place. You want as many attendees for your webinar as possible so make sure they have time to register and their agendas fits your planning. and it gives you extra time to promote your webinar which you have prepared so well.