Skip to main content

Webinar Follow-Up Email

At Online Seminar we know the importance of the follow-up email, that this is critical to the success of your webinar. A well thought of follow-up email strategy can make or break whether you get the right results from your webinar attendees.

Where to start?

How many times have you been in a webinar, eagerly taking notes and hanging on to every word of the expert presenter, wanting to know more about the subject and company. But as with all good things they come to an end. As an attendee who wants to learn and understand more about the webinar subject if the follow up email never arrives the wait is long, so long!

But there’s hope! The right post-webinar follow-up email strategy can help turn those interested prospects into loyal customers. Keep reading to learn what your business needs to include in its post-webinar emails.

As the webinar host you just put on a successful webinar and collected a list of interested leads. Now it’s time to follow up with those leads! But what’s the best way to do it? There are a few different options when it comes to following up with your webinar leads. But one thing is certain the sooner you follow up the better. A general rule here is, make sure to send your follow up email within 24 hours after your webinar.

Thank the attendees for their time

If you recently hosted a webinar and are now looking for the best way to follow up with your attendees, we’ve got you covered. We’ll share our top tips for crafting a follow up email strategy that will show your attendees how much you appreciate their time and input. To start off with something very simple, just thank your attendees for joining and sharing their information through the live chat and polls you added to your presentation. Plain and simple!

Include a CTA

If you’re looking for ways to improve your webinar follow up email strategy. We’ll discuss why it’s important to include a call-to-action (CTA) in your webinar follow up emails, and provide some examples of effective CTAs that you can use. By the end of this blog post, you’ll have everything you need to take your webinar follow up game to the next level! Make sure your call to action is easy to use. for instance if you want your attendees to schedule a personal appiontment, add a calendar in the email so they can set a time and date for the call.


You want to incentivize them to click on your call-to-action (CTA) by offering something exclusive or complimentary. For example, you could offer a discount on your product or service, or a something which used quite often is a complimentary e-book that covers the same topic as your webinar. Whatever you decide to offer, make sure it’s valuable enough that your attendees will take action on your CTA.


Here are four top tips from the Online Seminar content team, to create an engaging and effective follow up email strategy:

1. Timing is everything – send your first email within 24 hours of the webinar

2. Keep it personal – address each recipient by name in the body of the email, thank them for their time, input and the simple fact that they attended your webinar

3. Call to actions – make sure you have one or more in your follow up email and make them easy to engage with

4. Incentivize – If possible give your attendees a small gift for attending most of the times it is more about the idea of appreciation than the incentive itself

But to come to this point you need to first set up and broadcast your webinar. With the Online Seminar Self Service Platform it is so easy to start and create your own follow up email strategy.