What are the specs of the latest car model? How does the new autumn or summer campaign work? These are questions that apply to all car dealers. The dealers can be found all over the country. Audi therefore decided to use webinars to inform them about recent developments. Interactive and fast.
For the management team (MT) of Audi Netherlands, efficiency is an important reason to
to use webinars. Their car dealers are scattered throughout the country and are very busy during the day. Therefore it is difficult to bring them all together. Not only that, the information the MT wants to share is too complex to just put into a simple newsletter.
Previously, the MT went to all locations all over the country when, for example, a new Audi model was launched. That meant a considerable time investment. Audi has around 25 branches, from Friesland to Limburg. The launch of a new car model therefore meant touring on the road for weeks on end.