What is the best way to use webinars? Crowdale, specialist in engagement within organisations, strongly believes in the serial approach. Not the occasional webinar, but consistency at fixed times. ‘Only then will you build something,' says Camiel Notermans, co-founder of Crowdale.
Continuity is the key to success. It is Camiel's holy conviction. ‘Think about the programmes you watch, the podcasts you listen to, the vlogs you follow. They all have a rhythm. Your favorite talkshow is on every night during the week at a fixed time, the podcast comes out every Friday and you know the vlog will be back on Sunday morning. And all these programmes also have a fixed format. We people like rhythm and structure. They provide clarity.’