Education is changing rapidly and so are the teaching methods. A leading educational publisher was looking for a way to promote the new methods and modules. Webinars not only deliver them leads, but also very valuable data.
The webinars focus on the (new) teaching methods and test modules. In the webinars, the publisher targets principals and teachers in primary education to promote their products. They often choose a story in which teachers and principals can identify themselves. The goal of the webinars is to generate leads and ultimately sales.